![]() ![]() For example, educator Adam Buchbinder does an excellent job of showing off his talents and knowledge in his LinkedIn summary: You know your profession better than anyone else, right? Well, then show that to those who look at your LinkedIn page. Dedicate just a couple of sentences to your role and be clear. The best summaries give a taste of the person's expertise and previous roles without getting too bogged down in the everyday, nitty-gritty details. Instead, condense what it is that you do down into a manageable paragraph. What exactly do you do, anyway? Your regular job duties and work history may cover a whole range of things, but you shouldn't babble in your LinkedIn profile summary. Don't make the mistake of writing: 'I'm a funny, warm person…' in your summary. Paint the picture and let it come through naturally! Explain what you do (briefly) Whether you're a comedic genius or just a warm and friendly person, you need to show that to the reader in your writing. Whilst you may think that starting with a joke is risky business, Craig manages to make it work. So it is no surprise that I now work in an industry which rewards me for helping people realize their potential and setting them on their way to achieving great things.' 'After the realization set in that I will not be making it as a pro footballer or Wimbledon great (I wasn't close), I spent many evenings trawling the local press and digital job boards seeking the dream role that was out of reach. Here's part of his LinkedIn profile summary: Craig Japp, a solution leader, knows how to write a summary that really flows. This technique is used in the best LinkedIn profile summaries, and it can really work wonders when you get it right. This is where your LinkedIn profile summary differs most from your CV, because you can let some of that award-winning personality shine through in your writing. They have no idea of who you are or how very charming you may be. The recruiter or company reading your LinkedIn profile summary has not met you face to face. Save those minor details for your autobiography instead. Avoid writing too much though ‒ no one wants to read your life story. When writing your LinkedIn summary, it's important that you are authentic and honest about your experience. So be yourself! It might sound cliche, but it works. ![]() Plus, there's the fact that you have to back everything you write up with facts and evidence. For one thing, everyone can see your page and someone can easily call you out on those little 'white lies' you're telling. It should go without saying that lying on your LinkedIn profile summary is a recipe for disaster. Instead, you'll be able to write something truly compelling. Having a clear target audience will help you find a core message and avoid a long-winded, boring description. Much like your CV, this brief overview needs to show people that you absolutely have what it takes to take the next step in your career.īefore you even dream of writing that first sentence, consider who will be reading it. In that case, you should be writing a LinkedIn summary that sells you and your skills. Ask yourself a simple question: Who do you want to read your summary and, crucially, what do you want from them?įor example, if you're a candidate on the hunt for a new role, you may be targeting recruiters and hiring managers. Target the audience you wantĪ hundred different people may end up reading your LinkedIn summary example, but that doesn't matter if they're not the right people. Use these best practices to create an introduction that makes you stand out. You can consider it a less formal version of the personal statement you include on your CV.īecause your LinkedIn profile summary is your first chance to make an impression on the social networking site, make sure it's the best it can be. You can also take advantage of key search terms that will increase the likelihood that your profile will turn up in search results. It is your opportunity to share who you are as a professional, what makes you unique, important accomplishments and even some of your personality. LinkedIn is an essential tool for your job search and career - so you need to make the most of it. That means creating a detailed, comprehensive LinkedIn profile ‒ including a profile summary.Īlso considered your 'About' section, your LinkedIn profile summary is the space on your profile where you introduce yourself to the digital world. ![]() LinkedIn is the place online where you can connect to other professionals in your field and build your network. Make a strong first impression on LinkedIn. ![]()
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